Go-to-market with AI, without losing strategic control

GTM Power Tools are battle-tested AI resources built by West End Consulting for growth leaders who need more than generic advice from a chatbot. Each tool is a purpose-built AI skill — a structured prompt framework you load into your LLM — designed to produce outputs that align with your strategy, not recycled best practices pulled from the internet.

Think of them as the difference between asking a general-purpose AI "write me a positioning statement" and handing a strategically-trained AI your specific context, audience, and goals so it delivers something you'd actually use. GTM Power Tools bridge the gap between raw AI capability and real go-to-market execution.

Current tools include skills for LinkedIn hashtag strategy, one-liner and value proposition development, and more — each built from frameworks Jacqueline Kurdziel has refined across years of go-to-market consulting with high-growth companies.

GTM Power Tools are built for growth leaders who want to move faster with AI without losing strategic control. That includes founders, CEOs, CMOs, revenue leaders, and growth teams who need to produce high-quality GTM outputs without starting from a blank screen every time.

These Power Tools work across company stages and sizes. Whether you're an SMB founder wearing multiple hats, a mid-market marketing leader scaling a lean team, or an enterprise operator looking to bring more rigor to how your team uses AI, GTM Power Tools give you guardrails. You get the speed of AI with the strategic structure that keeps your outputs on-brand, on-message, and operationally useful.

If you've ever been frustrated by AI giving you surface-level marketing fluff when you needed something with real strategic teeth, these are built for you.

Getting started takes just a few steps:

For Claude (recommended):

1. Download the GTM Power Tools skill file.

2. Open Claude Settings > Capabilities 

3. In the “Skills” section, click “+ Add” and upload the skill file

4. Start prompting — the skill will guide Claude to produce strategically-aligned outputs tailored to your inputs.

Each skill file includes the structured framework, so Claude knows exactly how to use it. No technical setup or API configuration required.

Yes — GTM Power Tools work in ChatGPT too. Here's how:

1. Download the skill file (it's a structured text/markdown file).

2. Open a new ChatGPT conversation.

3. Upload the file as an attachment or paste the contents directly into your conversation.

4. Prompt ChatGPT as you normally would — the framework will shape the quality of the output.

The skills are designed as model-agnostic prompt frameworks. While they're optimized for Claude, the underlying structure — the strategic guardrails, output formats, and contextual scaffolding — works with any major LLM. You may notice slight differences in output style between models, but the strategic backbone holds.

It depends on what you need.

If you need fast directional insight and iteration — positioning drafts, messaging frameworks, content strategy scaffolding — GTM Power Tools can absolutely be used on their own. They're designed to give growth leaders a strategically sound starting point without waiting on an external engagement. For teams that have strong internal GTM instincts but need a force multiplier, the tools often deliver exactly what's needed.

If you need help putting strategy into action — operationalizing a new positioning across your website, sales enablement, and campaigns, or building a GTM plan from scratch when the path forward isn't clear — working with a consultant makes sense. 

Many West End clients use both. They run GTM Power Tools for speed and iteration in their day-to-day, and bring in Jacqueline Kurdziel and the West End team for higher-stakes strategic work where having an experienced operator in the room changes the outcome.

West End Consulting, founded by Jacqueline Kurdziel, integrates AI directly into the go-to-market process — not as a novelty, but as an operational layer that makes GTM execution faster and more consistent.

In practice, that looks like embedding AI-powered skill frameworks (GTM Power Tools) into the workflows growth teams already use: developing positioning, generating content strategies, building messaging architectures, and iterating on campaign concepts. Instead of starting every strategic exercise from zero, teams start from a structured, strategy-aware AI output and refine from there.

This approach compresses timelines that used to take weeks into days. A Series A founder can generate a defensible positioning draft in an afternoon. A two-person marketing team can build a content distribution strategy without hiring a specialist.

West End Consulting pairs this AI-powered toolkit with hands-on go-to-market consulting for B2B SaaS companies, ensuring that the speed of AI doesn't come at the cost of strategic depth. The result is faster execution with the kind of strategic rigor that typically requires a full marketing leadership team.